A practical guide to music entrepreneurship—how to build, market, and sustain a career in the music industry.
Learn the music business from someone who's built a 25-year career doing it. Available in print and digital formats across all major retailers.
Written from 25 years of experience in music composition, production, and independent music entrepreneurship, From Music to Market distills the lessons Shambhu has learned into a practical guide for musicians and artists who want to build sustainable careers.
Independent musicians, composers, producers, and any artist navigating the modern music industry—whether you're just starting out or looking to grow an established project.
After two decades of releasing albums, winning awards, collaborating with renowned artists, and building a sustainable independent music career, Shambhu wanted to share what he's learned. This book is both a business guide and a reflection on the intersection of art, commerce, and purpose.
Amazon Verified Reviews
"Clear, encouraging, and full of useful insight. It takes the mystery out of music marketing without ever losing sight of the heart of the art."
— T.E.
"A must-read for all aspiring artists. Shambhu leads us from the heart and soul of our music to how our music can actually be heard in this noisy marketplace."
— J.B.S.
"Listen to someone who learned to successfully juggle many things at once while making a good living from his creative work—and you won't have to wear the hat you don't like for more than an hour or two a day."
— J.B.
"Tremendous insights into the ever-changing landscape of how to get your music into the world. I feel I can now confidently get my music into the various channels it needs to reach."
— G.M.